Listerine REACHes for the Toothfairy

Halloween stands only a few weeks away, and although kids think about what type of candy they'll get and fret over their costumes, Moms worry more about cavities. A night full of sugar and it's endless days of leftover candy may seem like harmless fun, but statistics show kids miss 51 million school hours each year because of dental-related illness, and pediatric dental disease is the #1 chronic childhood illness.

To help with the candy frenzy this month, Listerine and Reach created "October Oral Care Challenge" for kids 6 and older to take with their parents—a great tip to get kids to imitate good oral hygiene routines. To complete the challenge, kids and Moms have to brush, floss and rinse every day, twice a day for three weeks—a key step in building a strong oral care foundation. We all hear about the importance of regular brushing and flossing for your oral care routine, but rinsing with a therapeutic mouthwash for 30 seconds twice daily, an additional but essential activity, helps reach those other parts of the mouth that harbor germs.

The makers of Listerine and Reach have also teamed up with America's Toothfairy to launch "Trick or Treat for America's Toothfairy," a campaign to raise awareness of pediatric dental disease and help provide life changing care to underserved children. You can visit www.AmericasToothfairy.org to learn more.

My family and I decided to take the October Oral Care challenge. Although we haven't been doing it for 3 full weeks yet I see an improvement in both the boys teeth and breath. My teeth feel cleaner and my mouth overall just feels fresher. Using each product twice a day regularly even helps with that ever dreaded morning breath. The children really enjoy using the Cool Blue Tinting Rinse that turns their mouth and teeth blue to show them where to brush and how they have to brush really well to get rid of all the blue. They both learned that what I had been telling them was true, they weren't brushing good enough. They also really like the Smart Rinse that cleans out all those particles that brushing leaves behind. I personally think it's gross but they love it and have made a contest out of trying to see who can have the least amount of yucky stuff left. We plan to not only continue our new brushing habits for the rest of the 3 weeks but forever after that also. I am truly grateful that we were given this opportunity.

“I wrote this review while participating in a blog campaign by Mom Central Consulting on behalf of LISTERINE and REACH and received products to take the Oral Care Challenge. Mom Central Consulting also sent me a Global Giving gift card to thank me for taking the time to participate.”